Thomas McGee • Designer, Software Engineer, and Creator

June 3, 2026 · Article

I Built a Local News Website

The Boise started as a personal experiment in local media, AI, maps, and UX. It became a way to rethink what local news can feel like when it is built around how people actually live.

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Creators

Publishing, audience building, education products, and creator workflows.

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Organizing content on a content-driven website

If you create a lot of shortform content, it can easily take over your website. But that does not mean it should lead the whole experience. For my front page, I want deeper articles and longform videos featured first because they carry more thought, more context, and more depth.

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What users actually care about for content-specific sites

Design

Interface craft, visual systems, messaging clarity, and layout decisions.

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Your logo is not your brand identity

Your logo does not become powerful just because you put it everywhere. A restaurant is not memorable because the logo is on every napkin and cup. It is memorable because the food is great, the service is great, and the experience is worth coming back for.

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