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June 3, 2026 · Article

I Built a Local News Website

Boise Today started as a personal experiment in local media, AI, maps, and UX. It became a way to rethink what local news can feel like when it is built around how people actually live.

Tech

Software, AI, infrastructure, security, and modern web tooling.

A better approach to a "hire me" page

A “Hire Me” page does not need to explain every single thing you have ever done. If someone is already on that page, they probably have some level of interest. So make the next step simple, clear, and easy to take.

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On Using AI for Work

Why I switched from WordPress

Hijacked WordPress plugins

30+ WordPress plugins hacked

Business

Growth strategy, positioning, lead generation, and practical business decisions.

Customers don't care about the logo

Your logo is not what people buy. They buy the product, the service, the result, and the experience. A good logo can support all of that. But it cannot replace it.

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Don't use WordPress for your business website

Your site as an automated sales machine

How to get more leads through your website

A mistake nearly every site makes

Tools

Trending Tools

A rotating set of practical tools and frameworks for packaging, publishing, and launch planning.

Buffer

A clean social media publishing tool for scheduling and staying consistent.

Sprout Video

A polished video hosting platform for people who want Vimeo-style hosting without the usual friction.

Kit

Everyone needs an email list. Kit is the email platform Thomas has relied on since 2016.

Works

Latest Creations

Recent product, editorial, and marketing interface work arranged as a browsable gallery.

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