NotablePress

A publishing product, a theme portfolio, and the work of running both.

NotablePress Notable Themes

My Role in this Project

Founder and product lead, 2015–2022
UX, visual design, and brand direction
Theme and plugin development
Creator partnerships and product marketing
Customer support and product refinement

Product and Platform

WordPress, PHP, JavaScript, HTML, and CSS
Custom themes and plugins
Form-driven setup and site customization
Publishing, memberships, and audience growth
Responsive websites and creator workflows

The Impact

A portfolio of 12 themes and seven plugins
Served tens of thousands of users
Three creator partnerships generated thousands of sales
Managed two customer-support representatives
Operated for nearly seven years before its sale

A closer look.

Explore the screens. Select an image to view it full size.

NotablePress creator homepage with a portrait, featured content, and publishing cards — NotablePress: a personal homepage bringing the creator’s identity and published work together.

NotablePress WordPress Customizer with site identity controls beside a live homepage preview — NotablePress setup: edit site details beside a live preview.

Notable Themes Manager inside WordPress with product descriptions and installation actions — Manager: one hub inside WordPress for installing the themes and plugins available to a customer.

NotablePress mobile journal with article images, titles, and media indicators — NotablePress on mobile: a focused reading list with article and media previews.

Broadcast workshop page with a large video player, chat sidebar, and session notes — Broadcast: the live workshop layout brings video, discussion, and session notes into one view.

Launch course lesson with a video, lesson navigation, written guidance, and sharing controls — Launch: a lesson page combining video, written guidance, and navigation through the course.

Salespage three-column service packages with pricing, feature comparisons, and action buttons — Salespage: compare service packages and choose a level of support.

Tribe writer’s article with a spacious reading layout and author biography — Tribe: a writing-first reading experience with restrained typography and an author introduction.

NotablePress resources page with recommended products and grouped affiliate cards — Affiliate Boxes: reusable product recommendations presented as a creator’s resource collection.

NotablePress mobile offer overlay for a weekly planning workbook — Exit Offer on mobile: a reader opens the workbook offer through an explicit link.

NotablePress Email Campaigns editor inside WordPress with message content and campaign controls — Email Campaigns: compose a message inside WordPress alongside the campaign controls.

Live NotablePress marketing homepage with its publishing message and orange call to action — NotablePress marketing: captured directly from the live site.

Live Notable marketing homepage with its content ownership message and product artwork — Notable Themes marketing: the live homepage and its original product illustrations.

Notable beyond the screen: a custom hockey jersey featuring the brand’s emblem.

The rationale

Make publishing easier. Stay responsible for what ships.

I founded the business in 2015 and led it until its sale in 2022. Notable Themes and NotablePress were parts of the same work: helping authors, speakers, and other creators build a home for their content and their business. Over that time, I designed and built a portfolio of 12 WordPress themes and seven plugins while owning product direction, branding, marketing, development, and support.

The important design decision was to reduce the work between installing a theme and having a useful website. For the flagship product, I chose a form-driven setup rather than asking every creator to become a page designer. A guided path through identity, visual style, links, and integrations gave people a way to launch a complete site in minutes, then refine it as their needs changed.

The wider theme portfolio addressed different jobs. A writer’s reading experience, a speaker’s professional presence, a book launch, and a webinar each call for different priorities. Products such as Tribe, Podium, Authority, Bookstand, and Broadcast made those differences explicit. The Signature Series partnerships brought creators and their audiences into the business; three collaborations collectively generated thousands of sales.

NotablePress brought the publishing side together. Articles, video, and podcast content could live alongside audience-building and membership features, with add-ons for more focused tasks. The aim was a coherent creator platform that people could own and customize on WordPress. The brand carried that same idea across product pages, mobile experiences, training, and the theme catalog.

Running the business meant staying responsible after a design shipped. I led development and customer support, including managing two support representatives. Setup, documentation, updates, and the questions customers brought back were part of the product experience. The work served tens of thousands of users over nearly seven years before I sold the business.

This entry includes both NotablePress and Notable Themes. The screenshots show original themes and plugins running locally with fictional creator content, alongside current captures of the two public marketing sites. The selection focuses on distinct workflows: publishing, guided setup, product installation, book promotion, workshops, lessons, and audience tools. It represents a selection of the wider portfolio; the sample creators and their content are demonstration material.