Distinct landscape-service journeys, connected by one brand and a useful project planner.

An interactive website proposal created through BoiseWebCo for Franz Witte. The concept separates residential, commercial, Garden Center, and McCall journeys, with a planner that offers a relevant starting point before requesting contact details. Production lead delivery and measured business outcomes are outside the prototype scope.

Explore the live prototype

My Role in this Project

Customer-journey and opportunity research
Information architecture and content direction
Visual design and responsive interface design
Interactive frontend prototype development
Proposal rationale and walkthrough planning

Prototype Approach

Next.js and React
TypeScript and Tailwind CSS
Responsive layouts and reusable components
Local-state guided workflows
Company-specific photography and brand assets

Intended Outcomes

Give each service audience a relevant entry point
Offer guidance before asking for contact details
Prepare a structured project brief
Keep location and service context relevant
Use project stories to support confident decisions

A closer look.

Explore the screens. Select an image to view it full size.

Franz Witte residential concept homepage with landscape photography and project-planning action — Residential design/build leads the homepage, using the established brand and company imagery to introduce the outdoor-living experience.

Franz Witte project planner showing residential, focused-project, and commercial choices — The first planner step separates materially different needs before asking for project detail or contact information.

Franz Witte planner recommending residential design and build with a project brief — A suggested service path appears before contact details, giving the visitor useful direction and a summary of their choices.

Franz Witte commercial landscape page with service-specific messaging — The commercial path speaks to property and service needs that differ from a residential design/build project.

Franz Witte Garden Center page featuring plants and related services — Garden Center content creates a distinct entry point for plants, focused improvements, and design or installation support.

Franz Witte project portfolio with representative landscape work — A structured portfolio helps visitors evaluate the kind of work before deciding whether to start a project conversation.

Franz Witte representative landscape project detail page — The project-story format gives imagery a repeatable home alongside the context needed to evaluate a landscape project.

Franz Witte McCall page with location-specific services and imagery — McCall receives its own local service context rather than being treated as only another address in a footer.

Franz Witte residential concept homepage on a mobile screen — The responsive layout carries the residential message, recognizable brand, and project-planning action onto a phone.

The rationale

Give the visitor useful direction before asking for a lead.

Franz Witte serves people with very different reasons for arriving: a homeowner considering a complete landscape, a property manager looking for commercial care, a Garden Center customer with a focused project, or someone seeking local support in McCall. I created this proposal through BoiseWebCo to give those visitors recognizable paths within one coherent brand.

The homepage leads with residential design and build, while the supporting navigation and division pages make commercial landscape, Garden Center services, and McCall easy to explore on their own terms. The goal is to reflect how customers think about their needs without fragmenting the company into disconnected websites.

The project planner offers value before asking for contact information. It progressively gathers the type of project, priorities, location, investment range, and timing, then presents a suggested starting point. A visitor can understand the fit and choose whether to connect, with a structured brief ready to support that conversation.

The demonstrated routes distinguish a broader residential design/build project from a focused Garden Center project, a commercial request, or a location best reviewed by the McCall team. These are proposed decision rules, not a claim that Franz Witte has validated this qualification process. The interface makes the recommendation understandable and keeps the visitor’s choices available for review.

Project imagery and a reusable project-story format support the decision alongside the planner. I retained company-specific photography and the established green and pink identity, using spacious layouts and a consistent hierarchy to connect the residential, commercial, and retail experiences. The same structure adapts to mobile without losing the service paths or the main project action.

This is a frontend proposal prototype with representative content and local interactions. It does not deliver live leads or establish that the design increased inquiries. Production work would validate service areas and qualification rules, complete approved project content, connect the planner to the appropriate team or CRM, and evaluate route selection, planner completion, qualified inquiries, and project-content engagement.